The gentle dragon
THE media worldwide abound with reports about China's economic prowess and rising military capabilities. Little noticed is China's quiet effort to build "soft power" in its long-term objective of becoming a Great Power. China has found the source of its soft power in the millennia-old Chinese language and culture.
Not unlike France's Alliance Française or Germany's Goethe Institute, the Chinese government has set up more than 100 Confucius Institutes around the world in the last three years, teaching Mandarin, especially to overseas Chinese, to strengthen their cultural affinity with China. These institutes respond to a growing demand for learning Chinese, but there's danger in academic institutions worldwide relinquishing Chinese studies to institutes run by the government of China.
China labels its strategic foreign policy as "Peaceful Rising," reflecting cultural and historic experience while incorporating the concept of "soft power" as developed by Joseph Nye, dean of Harvard's John F. Kennedy School of Government. Nye defines soft power as the ability to persuade through culture, value and ideas, as opposed to "hard power," or military might.
In 2003, Nye remarked that China -- despite its growing economic power -- seemed inexperienced in the use of soft power. Beijing made note, finding that trade and culture rather than military action are in accord with the principle of "non-interference in internal affairs." Soft power also offered a possible solution to some of China's most difficult international relationships, particularly relations with Taiwan and Southeast Asia.
Cultural diplomacy is not new to Beijing, which relied on "panda diplomacy" and "ping pong diplomacy" to influence international opinion, lower Cold War tensions and ease China's entry onto the world stage in the 1980s.
The Chinese government aims to secure access to raw materials for economic growth, maintain a peaceful environment and eliminate external threats. It, therefore, combines the attractions of trade and investment with soft-power diplomacy, an approach endorsed by Chinese defense-force leaders.
China applies this diplomacy particularly to countries in the Asia-Pacific region, those with large ethnic Chinese communities, those with natural resources needed by Chinese industry and those with close relations with Washington.
In recent years, the Communist Party improved its propaganda tools. Public-opinion polls measure the effectiveness of trade incentives combined with its new cultural diplomacy. Polls carried out by the Lowy Institute in Australia show a decline in the perception of China as a threat to peace and security; US commentators note China's "charm offensive."
In October this year, Beijing scholar Zhang Tuosheng summarised objectives of China's foreign policy:
- Equal priority of domestic and foreign affairs, where domestic affairs are defined as achieving a "well-off" society by 2020 and developing a framework for reunification with Taiwan.
- Advocacy of a new security outlook.
- Development of bilateral relations with foreign partners.
- "Playing an active part in international affairs with emphasis on gaining 'soft strength' and acting as a responsible big country."
Comments