The age of new media: Journalism education must catch up with the way audiences consume news

Dr. Shariful Islam Imshiat
Journalism education has long been built around a familiar model: students learn reporting, interviewing, news writing, ethics and the technical skills required for newspapers, radio and television. Those foundations remain essential. But the environment in which journalism now reaches people has changed profoundly.
 
Audiences increasingly encounter news on smartphones, often through short videos, visual explainers and mobile-friendly stories. For many younger people, a vertical video may be the first point of contact with a national event, a public policy debate or an international crisis.
 
Journalism schools must catch up with this reality.
 
This does not mean replacing traditional reporting with lessons on trends, algorithms or presentation. It means recognising that credible journalism must now be produced in formats that audiences actually use--the new media.
 
Platforms like TikTok illustrate both the opportunity and the risk. Its short-form video format can make important information accessible to people who may not watch a television bulletin or read a long news report. Journalists can use it to explain complex issues, correct false claims and bring audiences closer to events.
 
But short-form reporting can also remove context, reward exaggeration and encourage speed over accuracy. A video may appear confident and polished while relying on weak evidence or misleading editing.
 
That is precisely why journalism education must engage with these formats rather than dismiss them.
 
Students need to understand how to report for mobile audiences without weakening editorial standards. They should learn how to write concise scripts, conduct interviews on a smartphone, frame vertical video, use captions effectively and edit material for clarity.
 
More importantly, they must learn how to verify digital sources, identify manipulated content, attribute information and explain what is known, what remains uncertain and where evidence comes from.
 
The central challenge is not technological. It is editorial.
 
A student can learn to use an editing application relatively quickly. Developing sound judgement takes longer. It requires repeated practice, strong feedback and a clear understanding of journalism’s public responsibilities.
 
Universities should therefore integrate mobile journalism throughout the curriculum rather than treat it as an optional specialist subject. A reporting assignment might include a written story, a short video and a mobile explainer, each adapted to a different audience's needs.
 
This approach would also prepare graduates for modern newsrooms, where journalists are increasingly expected to work across several formats. Employers need reporters who can gather information, assess its reliability and turn it into clear, accurate material for different screens.
 
Closer collaboration between universities and media organisations would help. Newsroom visits, professional mentoring, guest teaching and practical projects can expose students to current working methods while ensuring that technical training remains connected to ethical practice. 
 
Bangladesh’s media sector has changed rapidly. Journalism education must show the same capacity to adapt.
 
The profession’s core purpose has not changed. Journalism must still help people understand the world through accurate, fair and independently gathered information. What has changed is the route that information takes to reach them.
 
Teaching students to work effectively in mobile and short-form formats is therefore not a departure from journalism’s traditions. It is necessary to protect those traditions in a new media environment.
 
The author is an Assistant Professor at the Department of Mass Communication and Journalism at North South University.