Ever wondered what universally accepted “techniques” marketing teams use to figure out the success/failure of particular brands? Well, today’s your lucky day, because today we’re about to learn how the Boston Consulting Group (BCG) matrix works --- a box divided into four boxes that categorizes a brands portfolio according to the characteristics each of the four boxes represent.

My results were due in a month and I had to guarantee my survival during those difficult times. Thus, I went on a quest of educating myself about every household chore I could possibly find, as any ‘ideal child’ should do. Here’s my journey.

Interviewer: Hi Anika. Thank you for interviewing for the position today. Are you nervous?

It’s been over two decades since the world was introduced to the Pokémon universe and all its wonderful adventures. The franchise has spawned a ton of games for various consoles, a series that has been going on for as long as the company itself, over a dozen movies, and has established itself as a global phenomenon.

Growing up, everything seemed more interesting than what book was open on the study table—be it the ant walking on your copies, the patterns from the paint on the wall or even the shadows of your own hands.

You’ve successfully graduated high school and gotten through the ugly time of puberty. Now you’re suffering through a whole new level of hell, also known as university.

I write to you from the comfort of my work chair. It’s a good chair, it has arm rests and the back support is slightly inclined. Although it ends halfway up my back when I sit up straight and I wish it didn’t, I’m okay with it.

Do you have an old laptop lying around the house that no one has the patience to even turn on? Perhaps its usefulness can be likened to that of the exit button on Skype.

THE ARMEEN MUSA BAND: LIVE FROM SPACE

DIU Chairman presents keynote paper at BFCCI Annual Summit in Finland

September is rearing its head around the corner again, and for those fresh-faced high school graduates, it means university is finally about to start.

Now, although this is at times a much needed break from the constant struggles and pressures of daily life, it can come with its own set of disadvantages. Here is a list of both the good and bad of going on family vacations.

A flying neutron comes charging at an atom. It briefly turns into an unstable atom before decaying into few other atoms and more neutrons.

My sister, when born, was so very thin.

It’s middle of the night. I’m staring at the restless lady with sweaty temple waiting for her train. May be she’s enjoying solitude or getting bored with it.

It was a drizzly hour of darkness at the most fruitful province of Indonesia, which took Auboni back to the numerous lonely, sleepless nights she had spent in her apartment veranda, set in the periphery of Dhaka.

I am a United Nations Volunteer. Working as a UNV Communications Assistant at the United Nations Population Fund (UNFPA), Bangladesh, I am often asked, “How did you end up working in Communications, that too being an Environmental Science graduate?” Well, it all began with a hobby.

It’s that aftermath of every exam that haunts our dreams. For it is not just the exam that causes us dreads, but what comes after the exam that results in many sleepless nights.

What is the point of etiquette? Maybe to ensure we don’t repulse or offend others.

When I’m up really late at night, I almost always want a midnight snack and up until recently my go-to was packaged food, leftovers or a giant slab of Nutella on anything remotely edible.