A passion for football binds three generations of the Rueda family in Mexico City, from Pele fan Fernando to Maradona aficionado Jairo and France follower Emilio.

Soaring ticket prices and transport costs at this year's FIFA World Cup will expose fans to cyber fraud and scams as supporters are attracted by fakes in the mistaken belief they have bagged a bargain, an industry expert has warned.

FIFA will kick off a multi-phase ticket sale process for the 2026 World Cup this month with initial single seat prices as low as $60 for group-stage matches and as high as $6,710 for the final.

Nearly three million World Cup tickets have been sold, FIFA said Sunday, as the governing body's president revealed the tournament had helped push revenues over the past four years to a record $7.5 billion.