Step Footwear launches 56 new products

Step Footwear, one of the country’s popular footwear brands, has launched 56 new products across four categories.

The products feature modern technology, innovative designs and international-quality materials, with a focus on comfort, durability and contemporary style.

Tap here to add The Daily Star as a trusted source

The new range includes Airwalk, Lafiye Slide, Speedy Slide and Colour Slide. Step Slide, which was previously designed mainly for boys, is now also available for girls.

Popular actress Nusrat Faria and actor Tawsif Mahbub jointly inaugurated the products at an event held on Monday at the Dhaka Regency Hotel in the capital, according to a press release.

“I am delighted and proud to be associated with a popular homegrown brand like Step Footwear,” Nusrat said.

“I place great importance on product quality, design and customer trust."

"I am particularly impressed by the combination of contemporary design, comfort and quality offered by the new products,” she added.

Brand ambassador and actor Tawsif also spoke at the event.

“The brand’s continuous improvement in product quality and design over the past few years is truly commendable. This year’s new collection also offers an impressive combination of contemporary fashion, comfort and quality,” he said.

At the event, actress Nusrat signed an agreement with Step Footwear to participate in various promotional activities for the brand.

Shamim Kabir, managing director of the company, exchanged views with journalists about the features and quality of the new products, including their technology, designs, comfort and practicality. 

He also discussed recent fashion trends and the company’s plans and answered questions from journalists.

“Step Footwear has always developed its products while keeping the needs, preferences and evolving fashion trends of our customers in mind,” Shamim said.

“Our goal is not simply to make footwear; it is to enhance the everyday lives of our customers by providing them with comfort, confidence and style.”

He said customer trust and support had driven the company’s growth and added that Step Footwear aimed to strengthen that trust and establish itself as a globally recognised brand beyond Bangladesh.

Abdus Sattar, chairman of the company, and Tanzina Anwar Kabir, director, along with senior company officials, business partners and guests from various sectors, also attended the event.