Midland Bank, SahajMobile join hands for mobile financing

Midland Bank PLC (MDB) recently signed an agreement with SahajMobile BD Limited, a Bangladesh-based fintech company, to enable customers to purchase mobile devices from designated SahajMobile merchant points through the bank’s e-loan facility.

Mohammad Rashadul Anwar, coordinator of the retail distribution division and head of the public relations division at the bank, and Abu Al Motalib, director of the fintech company, signed the agreement in Dhaka, according to a press release.

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Under the agreement, eligible customers can purchase mobile devices from designated SahajMobile merchant points by availing themselves of MDB’s e-loan facility, subject to the bank’s applicable terms, conditions and approval process.

The partnership combines Midland Bank’s digital lending facility with SahajMobile’s merchant network to make consumer financing more accessible and convenient. It is also expected to encourage wider adoption of digital financial services.

Imtiaz U Ahmed, managing director of Midland Bank, attended the signing ceremony.

The initiative is part of the bank’s efforts to expand digital lending services and develop customer-centric financing solutions for everyday consumer needs. It also supports financial inclusion by providing technology-driven banking services to a wider customer base.

Midland Bank remains committed to expanding its digital financial services and developing innovative financing solutions that offer greater convenience and accessibility to customers, the release said.

Khondoker Imran Hossain, manager of the project, process, product development and retail distribution division at MDB; Rajib Kundu, senior manager of SahajMobile; and Rokibul Hossain, head of accounts, along with other officials from both organisations, were also present.