Southeast Bank, Mastercard launch co-branded card

Southeast Bank PLC, in collaboration with Mastercard, CCI Bangladesh and SSLCOMMERZ, has launched a co-branded SME credit card for distributors of CCI Bangladesh, part of Coca-Cola İçecek.

The card aims to strengthen CCI Bangladesh’s distribution network of 200 distributors across urban and rural markets by providing easier access to working capital, secure digital payments and greater financial flexibility.

Tap here to add The Daily Star as a trusted source

It offers up to 45 days of interest-free credit, allowing distributors to manage cash flow while supporting day-to-day operations.

The card also supports inventory purchases and operational expenses through a structured credit framework designed to encourage responsible credit use.

Md Sekander-E-Azam, deputy managing director of Southeast Bank; Zakia Sultana, country manager for Bangladesh at Mastercard; Shadab Ahmed Khan, managing director of CCI Bangladesh; and Sayeeful Islam, managing director of SSLCOMMERZ, jointly inaugurated the cards at a ceremony in Dhaka, according to a press release.

Sekander said the card would provide CCI Bangladesh’s distributors with greater financial flexibility and efficient access to working capital, helping them manage business operations with greater confidence and convenience.

Zakia said the partnership would support the digital transformation of Bangladesh’s distribution ecosystem through secure payment and credit solutions.

Shadab said the initiative reflected CCI Bangladesh’s commitment to strengthening its distributor network, improving access to finance and supporting long-term growth.

Sayeeful said SSLCOMMERZ was proud to serve as the digital payment backbone of the collaboration by connecting CCI Bangladesh’s distribution ecosystem with Southeast Bank and Mastercard through a secure platform.

The partners said the initiative would help improve operational efficiency, accelerate digital payment adoption and support sustainable growth across the value chain.