Shironamhin embraces AI for visuals, not music: Zia

The use of artificial intelligence in the music video for “Juddho”, the first release from Shironamhin’s upcoming ninth studio album, has sparked widespread discussion online. However, the band’s founder and frontman Ziaur Rahman Zia has clarified that AI was used solely for the video’s visuals—not for the music itself.

Following the release of “Juddho”, some listeners mistakenly assumed that the band had relied on AI to create the song after YouTube labelled the accompanying video as containing AI-generated content.

Addressing the confusion, Zia stressed that the band’s songwriting and music production remain entirely human-driven.

“For a band like Shironamhin, which has spent nearly three decades creating everything on its own, the idea that we would need AI to write or compose our music is actually insulting,” he said.

According to Zia, the band has always maintained creative independence, rarely relying on outside contributors even for lyrics, compositions or guest performances.

He explained that the decision to use AI in the video stemmed from a desire to reduce the time, cost and logistical burden associated with traditional music-video production, allowing the band to focus more on songwriting and recording.

“We are musicians first and foremost. Making music is why we formed the band,” he said.

Reflecting on the production of the band’s previous album “Baatighor”, Zia noted that filming music videos involved extensive travel, large production crews and significant financial investment. Portions of those projects were shot in locations across Thailand and India, requiring months of planning and coordination.

While rewarding, the process often diverted attention away from the band’s core creative work.

“Producing music videos on that scale slows everything down. By the time you finish an album and all its visual content, three years can pass,” he said.

The use of AI-generated visuals, he added, has made the process considerably more efficient.

“We can reduce both costs and production time. Instead of spending years on an album cycle, we can focus on releasing music more consistently,” he said.

The band is now aiming to release new songs every month or at least every two months. Rather than waiting years to unveil a complete album, Shironamhin plans to gradually release tracks before compiling them into a full-length project.

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With “Juddho” marking the beginning of that strategy, the band hopes technology can help streamline production without compromising its musical identity.