Rising from the ashes: Ahmed Tuhin Reza and Tenzila Elma return with renewed purpose
A fashion house’s return can mean more than reopening its doors. For House of Ahmed, it became an opportunity to rebuild with a clearer sense of identity and to make a stronger case for what contemporary luxury from Bangladesh can look like.
On 21 August, House of Ahmed marked the beginning of its Chapter 2 with the grand launch of its new space on the entire Level 6 of Ventura Mall in Gulshan. The evening brought together members of the fashion industry, media, clients and supporters, while the space itself offered a visual introduction to the brand’s renewed direction.
The launch followed a major setback caused by a fire that disrupted the brand’s operations. For Reza, however, the return was not about recreating what existed before. According to Tenzila Elma, Co-Founder, House of Ahmed, around 24,000 fresh red roses were used across the event space, from the backdrop to the welcoming area.
Inside the store, House of Ahmed’s signature zardozi craftsmanship appeared in installations inspired by Bangladesh. Ahsan Manzil, Lalbagh Fort, a handmade map of Bangladesh, a Dhaka rickshaw and a sewing machine were recreated through intricate zardozi work.
Another display celebrated Nakshi Kantha, Benarosi, Muslin and Jamdani, centred around the shapla motif. References to the Sundarbans, a Cox’s Bazar sampan, Jessore’s date palm and Barishal’s palki further connected the interiors to different parts of the country.
The overall concept and ideation for the space came from Ahmed Tuhin Reza and Tenzila Elma, while Saimul Karim of Eskay Décor was responsible for translating that vision into the final interior design with meticulous attention to detail.
With Chapter 2, House of Ahmed’s return was therefore not simply a reopening, but a renewed statement of ambition, craftsmanship and confidence in Made in Bangladesh luxury.
Who Wore What
House of Ahmed’s Chapter 2 launch was also a showcase of the house’s design language in motion. Guests from Bangladesh’s entertainment, fashion and creative industries arrived in House of Ahmed ensembles, offering different interpretations of the brand’s approach to contemporary luxury.
Farrukh Ahmed Rehan
Rehan wore a black premium silk ensemble paired with a maroon-and-mint katan jacket. The colour combination and construction were designed around his personality, looking a sharp but individual character.
Zayed Khan
Zayed Khan opted for an all-black look, pairing a premium silk open jacket with a black silk panjabi and statement box pants. Heavy zardozi work added depth and richness to the monochrome ensemble.
Shoumik Ahmed
Shoumik Ahmed wore black on black, with full sleeves covered in heavy zardozi work. White three-dimensional embroidery at the shoulders created a striking contrast and looked its defining detail.
Nusraat Faria
Nusraat Faria stepped out in an electric-blue pure organza saree, paired with a Benarasi katan blouse. The saturated colour and contrast of sheer organza against structured katan gave the look a distinctly contemporary finish.
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Tangia Zaman Methila
Tangia Zaman Methila wore a dark navy-blue saree embellished with House of Ahmed’s signature motifs. The design incorporated the house’s logo and its signature shapla motif, turning the saree into a direct expression of the brand’s identity.
Toma Mirza
Reflecting her association with more traditional aesthetics, Toma Mirza wore onion-pink Mirpur Benarasi katan. A multicoloured blouse with zardozi detailing brought additional texture and colour to the traditional silhouette.
Masuma Rahman Nabila
Masuma Rahman Nabila appeared in striped silk organza in a soft rose-gold tone, finished with an onion-wine border. The restrained palette allowed the fabric and its subtle contrasts to take centre stage.
Peya Jannatul
Peya Jannatul chose a coffee-brown Benarasi salwar kameez with an organza dupatta. Intricate work around the neckline created the focal point of the otherwise understated, tonal ensemble.
Azra Mahmood
Azra Mahmood wore an emerald-green saree featuring intricate badla work, paired with a raw-silk katan blouse. The rich jewel tone and metallic detailing looked a formal, polished finish.
Ahmed Tuhin Reza
Ahmed Tuhin Reza wore one of House of Ahmed’s signature shades, royal blue, in a silk-fusion jacket layered over a short panjabi and paired with box pants. The silhouette balanced traditional menswear references with the house’s contemporary vocabulary.
Tenzila Elma
Tenzila Elma complemented the brand’s signature palette in a black Anarkali detailed with electric-blue and gold zardozi work. Together, Elma and Reza incorporated House of Ahmed’s signature colours into their own looks for the Chapter 2 launch.
Saimul Karim
Karim wore a black Bangla-style ensemble with sleeves inspired by the doors of House of Ahmed, creating a direct connection between what he wore and the space he helped bring to life.
Photo: Snapshot Events
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