RAK Ceramics Group CEO visits Bangladesh

Abdallah Massaad, group chief executive officer of RAK Ceramics PJSC, the UAE and chairman of RAK Ceramics (Bangladesh) Limited, is on a three-day official visit to Bangladesh from July 25 to 27.

During the visit, Massaad has met leading architects, developers, dealers, business partners, and the leadership team of RAK Ceramics Bangladesh.

Tap here to add The Daily Star as a trusted source

The engagements are aimed at strengthening industry collaboration, exchanging insights on innovation and design, and reinforcing the group’s long-term commitment to the Bangladesh market.

He is accompanied by Manoj Aheeray, a director of RAK Ceramics (Bangladesh) Limited and a senior leader of the RAK Ceramics Group.

Massaad will also address employees of RAK Ceramics Bangladesh, sharing the group’s strategic vision and emphasising customer-centric innovation, operational excellence, digital transformation, sustainability, and manufacturing leadership as the key drivers of future growth.

Speaking on the occasion, Khourshed Alam, chief executive officer of RAK Ceramics (Bangladesh) Limited, said, “We are honoured to welcome Abdallah Massaad to Bangladesh. His visit reflects the strategic importance of the Bangladesh market within the RAK Ceramics Group and reinforces our commitment to innovation, quality, and customer excellence.”

“We look forward to further strengthening our collaboration with architects, developers, dealers, and business partners while supporting the sustainable growth of Bangladesh’s construction industry,” he added.