Samsung, Fair Electronics unveil new refrigerator line-up

Samsung Electronics Bangladesh and Fair Electronics Ltd have relaunched a wide range of Samsung refrigerators in Bangladesh at the Samsung-Fair Electronics Partners Meet 2026, held at The Westin Dhaka.

Ruhul Alam Al Mahbub, chairman of Fair Group, and Jungmin Jung, managing director of Samsung Electronics Bangladesh, jointly inaugurated refrigerator line-up in the country, according to a press release.

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The event brought together senior officials from both companies and business partners from across the country, underscoring their commitment to expanding Samsung’s home appliance business and strengthening its presence in Bangladesh.

The relaunched range offers capacities from 275 litres to 700 litres, catering to different family sizes, lifestyles and storage needs.

The portfolio comprises six models: RS72 (700 litres), RS74 (676 litres), RT47 (465 litres), RT37 (345 litres), RT34 (324 litres) and RT29 (275 litres).

The RT29, RT34 and RT37 top-mount freezer refrigerators are designed for everyday household needs, while the RT47 offers greater storage capacity for larger families.

The premium RS72 and RS74 side-by-side refrigerators feature Samsung’s SpaceMax technology, which creates more internal storage space without significantly increasing the refrigerators’ external dimensions.

Across the range, Samsung combines advanced cooling technology, energy-efficient performance and contemporary design. The refrigerators feature Digital Inverter Technology and various storage configurations, while selected models offer Twin Cooling and 5-in-1 Convertible Mode for greater flexibility in managing refrigerator and freezer space.

The range also focuses on design under the theme “The Classics are Back with Timeless Style”. Selected models are available in Pebble Blue, Black Inox and EZ Clean Steel finishes.

Ruhul Alam Al Mahbub, chairman of Fair Group, thanked the company’s business partners for their continued support and contribution to the growth of Samsung’s business in Bangladesh.

He highlighted the long-standing collaboration between Fair Electronics and Samsung and their shared commitment to providing internationally recognised products to Bangladeshi consumers.

He also said Fair Electronics, together with Samsung, had brought the pride of “Made in Bangladesh” to consumers while maintaining Samsung’s international standards of quality and manufacturing excellence.

Jungmin Jung, managing director of Samsung Electronics Bangladesh, highlighted Samsung’s focus on innovation and its commitment to exploring the potential of the Bangladesh market.

He stressed the importance of understanding evolving consumer lifestyles and delivering products that combine performance, convenience, energy efficiency and modern design.

He also reaffirmed Samsung’s commitment to working with Fair Electronics and its nationwide partner network to strengthen the brand’s presence in Bangladesh.

Among others, Shahriar Bin Lutfor, director and head of CE Business – Samsung; Mutassim Daiaan, director and CEO of Fair Group; Mohammed Mesbah Uddin, chief marketing officer of Fair Group; JM Taslim Kabir, head of marketing; and Moshiur Rahman, head of business of Fair Electronics, were also present.