Bollywood is ‘selling stars’ while South Indian film is ‘telling stories’: Anupam Kher

Anupam Kher, while recently celebrating the success of "Karthikeya 2", shared his opinion on why South Indian films were performing better than Hindi films. 

Kher noted that South Indian filmmakers were focused on telling stories, while Bollywood is still obsessed with centering their movies around a movie star.

Kher told ETimes, "I think over there, I'm not differentiating between the two but I think (their) cinema is relevant because they are not aping Hollywood. They are telling stories, over here we are selling stars."

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The reason South Indian cinema is successful today

The actor said that films are made for the audience, and when filmmakers start to look down on them as consumers, it becomes a slippery slope. "You make things for consumers. The problem starts when you start looking down on consumers saying, 'We are doing you a favour by making a great film. Now you are watching a great film.' Greatness is achieved by a collective effort and that I have learnt by doing films in Telugu, Tamil, and I'm going to do a Malayalam film," said Kher.

Anupam Kher's is currently waiting for his upcoming movie "Uunchai", which stars Amitabh Bachchan, Boman Irani and Parineeti Chopra. The actor will also be seen in Kangana Ranaut's "Emergency".